Offline Media
Advantages
Out of Home, guerrilla and ambient media
Advantages of out-of-home advertising:
- Variety of advertising forms and formats
- Rapid build-up of reach in the target area
- Multiple contacts imprint the message
- High acceptance as a form of advertising
- Playing out moving images with digital OOH
- Programmatic DOOH for optimized
targeting ZG segments and targetings
Classic and digital audio
Strengths of radio advertising:
- High reach as an accompanying medium
- Rapid build-up of reach in the target area
- Well suited for recommendations for action
- High credibility among the population
- Audio advertising can be produced quickly
- Digital audio: many radio stations and streaming
streaming services can be controlled
TV advertising
Advantages of regional TV advertising:
High reach among people 50+
- Local, daily produced news and talk shows,
magazines and entertainment formats
- 100% Swissness
- Booking time slot 19-23 hrs
- Special advertising formats possible
Cinema
Strengths of cinema advertising:
- Disturbance-free, unique atmosphere
in the movie theater for high
attention and advertising impact
- Long versions of commercials effectively
and efficiently in the lean back medium
play out
